Who We Are

'Why Red Sea?' is a question we're often asked.  It's about the notion of principled leaders and about leadership that respects first principles.  Some see the modern campaign techniques of advertising and polling, of which we are practitioners, as the antithesis of principled leadership.  We believe that need not and should not be the case.  Our heroes are those who already know what they stand for, and who stand for freedom.  Our goal is simply to assist those candidates and causes to make their case within the crowded and noisy democratic process.

About Jon Lerner

Jon Lerner is the founder and principal of Red Sea and Basswood Research.  He has worked in politics and campaigns for seventeen years.  He has extensive experience in polling and advertising, and has served as lead general, media, and polling consultant to winning gubernatorial, U.S. Senate, and congressional campaigns, as well as to successful ballot initiative, independent expenditure, and issue advocacy efforts.  Roll Call newspaper has twice listed Lerner as one of the nation's leading political consultants.  Prior to founding the company, Lerner managed major statewide political campaigns, and held senior legislative positions in the U.S. Senate and House.

Lerner is originally from Minneapolis.  He received degrees from George Washington University, the London School of Economics, and the University of Chicago Law School.  He lives in Maryland with his wife and three children.